Sutherland Packaging, a leader in corrugated point-of-purchase (POP) displays and packaging for retail locations and club stores, offers highly-precise, high-impact direct print technology for both large and small-scale corrugated units. Working with some of the most recognized brand names in the consumer products industry, Sutherland delivers more than 50 years of manufacturing innovation and design expertise.

Direct Color Print Technology

for Point-of-Purchase Displays

Sutherland takes great pride in perfecting solutions
that help save customers money
while gaining speed to market.

One example? 

Direct Color Print Technology for POP Displays

Direct print technology removes the need for a lithographic label to be applied over corrugated substrates, effectively replacing litho dollars with just a few cents of ink. Ideal for the retail consumer products market and club store displays, this advanced 5-color technology saves on both material costs and shipping times.

The Power Of Color In Your POP Displays

The ability to forgo label printing also allows customers to quickly recoup their initial short-term investment in the direct print process. In addition, direct print with ink on paper is 100% recyclable. Direct print can extend beyond the size limitations of a label, thereby limiting the need for multi-piece snack towers and pallet wraps. By greatly reducing seams, stitching and gluing, the customer achieves lower production costs while eliminating in-store assembly complications. For further discussion on cost reduction and case study examples, click here.
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Materials cost reduction is only one key benefit. Sutherland’s single-piece, full-color towers employ precise folding, locking, and quick construction to achieve extreme side and column strength. The towers enhance the structural integrity of displays and improve overall durability, resulting in POP displays that can both withstand damage and deliver brand impact at the point of purchase. For more on enhanced durability, click here.
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Sutherland has invested years of R&D into developing the people and processes required to achieve this technological direct print milestone, capitalizing on the combined talents and disciplines of design, prepress, ink, tooling, material, and operations teams. To ensure accuracy, the company invested in capital equipment, acquired print and color industry technicians, and converted machine operators into color artisans. For more on Sutherland, our capability, our history, and our commitment to you and our people, click here.
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“Dealing with Sutherland is really ‘no-fuss’… fire and forget. The quality and integrity of each package we ship out has to be perfect – and Sutherland doesn’t let us down.”
Bill Burke, CEO – Easy Closet
“It’s great that I can have the peace of mind that when I send out a product, I don’t have to worry about how it got there. They came up with something that was able to protect the seat, that was economical – and that’s something I was not getting before.”
Michael Botti, General Manager – Suburban Seating